State Farm vs Ethos Life

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

State Farm

Founded: 1922

Bloomington, Illinois

Financial Strength Ratings

AM Best A++
S&P AA
Moody's Aa1
Assets
$200 billion+
IUL Experience
0+ years
Products
0
Avg Cap Rate
N/A

Key Strengths

Does NOT offer IUL
Offers universal life with 3% minimum interest
Visit State Farm Website →

Ethos Life

Founded: 2016

San Francisco, California

Financial Strength Ratings

AM Best Not rated directly
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%

Key Strengths

Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
Visit Ethos Life Website →

Detailed Feature Comparison

Feature State Farm Ethos Life
Founded 1922 2016
Headquarters Bloomington, Illinois San Francisco, California
Assets Under Management $200 billion+ Insurance agency (not carrier)
Years in IUL Business 0+ years 2+ years
Number of IUL Products 0 1
Typical Cap Rate Range N/A - N/A 8% - 10%
Participation Rates N/A 110%
Minimum Premium N/A $3,600 annual
Issue Ages N/A 20-65
Underwriting Speed N/A Instant (90%+)

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MassMutual

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Guardian Life

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New York Life

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Similar Companies

Northwestern Mutual

AM Best: A++

$655 billion+ AUM

Compare →

MassMutual

AM Best: A++

$950 billion+ life protection in force AUM

Compare →

Guardian Life

AM Best: A++

$1.6 billion dividend allocation 2025 AUM

Compare →

State Farm

AM Best: A++

$200 billion+ AUM

Compare →

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