Ameritas Life vs Prudential (Pruco Life Insurance Company)
Comprehensive side-by-side comparison of indexed universal life insurance companies
Ameritas Life
Founded: 1887
Lincoln, Nebraska
Assets
$20 billion
IUL Experience
3+ years
Products
4
Avg Cap Rate
9.5%
Key Strengths
Offers 4+ IUL products
Growth IUL, FLX IUL, Ethos IUL (partnership)
Instant underwriting (launched Sept 2023 with Ethos)
Prudential (Pruco Life Insurance Company)
Founded: 1875
Newark, New Jersey
Assets
$1.7 trillion AUM; $4 trillion gross life insurance in force worldwide
IUL Experience
15+ years
Products
4
Avg Cap Rate
8.75%
Key Strengths
Fortune Global 500 company
Over 145 years of history
#1 in variable life insurance market
BenefitAccess Rider for chronic/terminal illness
Over 50 million customers worldwide
Detailed Feature Comparison
| Feature | Ameritas Life | Prudential (Pruco Life Insurance Company) |
|---|---|---|
| Founded | 1887 | 1875 |
| Headquarters | Lincoln, Nebraska | Newark, New Jersey |
| Assets Under Management | $20 billion | $1.7 trillion AUM; $4 trillion gross life insurance in force worldwide |
| Years in IUL Business | 3+ years | 15+ years |
| Number of IUL Products | 4 | 4 |
| Typical Cap Rate Range | 8% - 11% | 7.00% - 10.25% |
| Participation Rates | 115% | 110% |
| Minimum Premium | $3,600 annual | $5,000 annual |
| Issue Ages | 0-85 years | 0-85 years |
| Underwriting Speed | Instant to 3 weeks | 2-4 weeks standard |