Ameritas Life vs Transamerica Life Insurance Company
Comprehensive side-by-side comparison of indexed universal life insurance companies
Ameritas Life
Founded: 1887
Lincoln, Nebraska
Assets
$20 billion
IUL Experience
3+ years
Products
4
Avg Cap Rate
9.5%
Key Strengths
Offers 4+ IUL products
Growth IUL, FLX IUL, Ethos IUL (partnership)
Instant underwriting (launched Sept 2023 with Ethos)
Transamerica Life Insurance Company
Founded: 1904
Cedar Rapids, Iowa
Assets
$223 billion in premiums in force; $29.5 billion AUM
IUL Experience
20+ years
Products
2
Avg Cap Rate
12.00%
Key Strengths
High cap rates (12% on flagship product)
Uncapped options with high participation rates
Superior living benefits offerings
12.5 million insurance policies in force
Over 120 years of history
Detailed Feature Comparison
| Feature | Ameritas Life | Transamerica Life Insurance Company |
|---|---|---|
| Founded | 1887 | 1904 |
| Headquarters | Lincoln, Nebraska | Cedar Rapids, Iowa |
| Assets Under Management | $20 billion | $223 billion in premiums in force; $29.5 billion AUM |
| Years in IUL Business | 3+ years | 20+ years |
| Number of IUL Products | 4 | 2 |
| Typical Cap Rate Range | 8% - 11% | 9.50% - 14.00% |
| Participation Rates | 115% | 150% |
| Minimum Premium | $3,600 annual | $3,600 annual |
| Issue Ages | 0-85 years | 0-85 years |
| Underwriting Speed | Instant to 3 weeks | 2-4 weeks standard |