Ameritas Life vs Principal Financial Group
Comprehensive side-by-side comparison of indexed universal life insurance companies
Ameritas Life
Founded: 1887
Lincoln, Nebraska
Assets
$20 billion
IUL Experience
3+ years
Products
4
Avg Cap Rate
9.5%
Key Strengths
Offers 4+ IUL products
Growth IUL, FLX IUL, Ethos IUL (partnership)
Instant underwriting (launched Sept 2023 with Ethos)
Principal Financial Group
Founded: 1879
Des Moines, Iowa
Assets
$629 billion+ AUM
IUL Experience
5+ years
Products
2
Avg Cap Rate
9%
Key Strengths
Offers IUL Accumulation II, IUL Flex II
Enhanced caps announced January 2024
Serves 17 million
Detailed Feature Comparison
| Feature | Ameritas Life | Principal Financial Group |
|---|---|---|
| Founded | 1887 | 1879 |
| Headquarters | Lincoln, Nebraska | Des Moines, Iowa |
| Assets Under Management | $20 billion | $629 billion+ AUM |
| Years in IUL Business | 3+ years | 5+ years |
| Number of IUL Products | 4 | 2 |
| Typical Cap Rate Range | 8% - 11% | 8% - 10% |
| Participation Rates | 115% | 110% |
| Minimum Premium | $3,600 annual | $5,000 annual |
| Issue Ages | 0-85 years | 0-85 years |
| Underwriting Speed | Instant to 3 weeks | 2-4 weeks |