Ameritas Life vs Pacific Life

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

Ameritas Life

Founded: 1887

Lincoln, Nebraska

Financial Strength Ratings

AM Best A
S&P A+
Assets
$20 billion
IUL Experience
3+ years
Products
4
Avg Cap Rate
9.5%

Key Strengths

Offers 4+ IUL products
Growth IUL, FLX IUL, Ethos IUL (partnership)
Instant underwriting (launched Sept 2023 with Ethos)
Visit Ameritas Life Website →

Pacific Life

Founded: 1868

Newport Beach, California

Financial Strength Ratings

AM Best A+
S&P AA-
Moody's A1
Assets
$239 billion
IUL Experience
20+ years
Products
12
Avg Cap Rate
8.50%

Key Strengths

Second largest by market share with 38% YoY growth
Fortune 500 company (#282)
$1.5 trillion life insurance in force
8 consecutive years World's Most Ethical Companies
Innovation leader in IUL space
Visit Pacific Life Website →

Detailed Feature Comparison

Feature Ameritas Life Pacific Life
Founded 1887 1868
Headquarters Lincoln, Nebraska Newport Beach, California
Assets Under Management $20 billion $239 billion
Years in IUL Business 3+ years 20+ years
Number of IUL Products 4 12
Typical Cap Rate Range 8% - 11% 7.50% - 9.00%
Participation Rates 115% 125%
Minimum Premium $3,600 annual $5,000 annual
Issue Ages 0-85 years 0-85 years
Underwriting Speed Instant to 3 weeks 2-4 weeks standard, 48 hours accelerated available

Ameritas Life IUL Policies

Growth IUL

Cap Rate: 8% to 11%

Floor: 0%

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FLX IUL

Cap Rate: 8% to 11%

Floor: 0%

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Ethos IUL

Cap Rate: 8% to 10%

Floor: 0%

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Pacific Life IUL Policies

Pacific Indexed Accumulator 6

Cap Rate: 7.50% to 9.00%

Floor: 0%

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Pacific Horizon IUL

Cap Rate: 9.00%

Floor: 0%

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Pacific Trident IUL

Cap Rate: 8.50%

Floor: 0%

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Pacific Discovery Xcelerator IUL 2

Cap Rate: 7.50% with uncapped 10.00% threshold option

Floor: 0%

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Similar Companies

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AM Best: A+

$45 billion AUM

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Nationwide

AM Best: A+

$140 billion AUM

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Transamerica Life Insurance Company

AM Best: A+

$223 billion in premiums in force; $29.5 billion AUM AUM

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Lincoln Financial (The Lincoln National Life Insurance Company)

AM Best: A+

$321 billion in end-of-period account balances AUM

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