William Penn Life Insurance vs Ethos Life

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

William Penn Life Insurance

Founded: 1848

Allentown, Pennsylvania

Financial Strength Ratings

AM Best A+
Assets
$746 billion Legal & General consolidated
IUL Experience
0+ years
Products
0
Avg Cap Rate
N/A

Key Strengths

Does NOT offer IUL
Term and traditional UL only
Visit William Penn Life Insurance Website →

Ethos Life

Founded: 2016

San Francisco, California

Financial Strength Ratings

AM Best Not rated directly
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%

Key Strengths

Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
Visit Ethos Life Website →

Detailed Feature Comparison

Feature William Penn Life Insurance Ethos Life
Founded 1848 2016
Headquarters Allentown, Pennsylvania San Francisco, California
Assets Under Management $746 billion Legal & General consolidated Insurance agency (not carrier)
Years in IUL Business 0+ years 2+ years
Number of IUL Products 0 1
Typical Cap Rate Range N/A - N/A 8% - 10%
Participation Rates N/A 110%
Minimum Premium N/A $3,600 annual
Issue Ages N/A 20-65
Underwriting Speed N/A Instant (90%+)

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