Ethos Life vs Voya Financial
Comprehensive side-by-side comparison of indexed universal life insurance companies
Ethos Life
Founded: 2016
San Francisco, California
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%
Key Strengths
Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
Voya Financial
Founded: 1991
New York, NY
Assets
$458 billion+ AUM
IUL Experience
5+ years
Products
5
Avg Cap Rate
9%
Key Strengths
Offers 5 IUL products
NOTE: Individual sales discontinued 2019-2020; primarily group/workplace only
Orange Pass accelerated underwriting
Detailed Feature Comparison
| Feature | Ethos Life | Voya Financial |
|---|---|---|
| Founded | 2016 | 1991 |
| Headquarters | San Francisco, California | New York, NY |
| Assets Under Management | Insurance agency (not carrier) | $458 billion+ AUM |
| Years in IUL Business | 2+ years | 5+ years |
| Number of IUL Products | 1 | 5 |
| Typical Cap Rate Range | 8% - 10% | 8% - 10% |
| Participation Rates | 110% | 110% |
| Minimum Premium | $3,600 annual | $5,000 annual |
| Issue Ages | 20-65 | 0-85 years |
| Underwriting Speed | Instant (90%+) | Orange Pass: 5 business days |