William Penn Life Insurance vs Ameritas Life

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

William Penn Life Insurance

Founded: 1848

Allentown, Pennsylvania

Financial Strength Ratings

AM Best A+
Assets
$746 billion Legal & General consolidated
IUL Experience
0+ years
Products
0
Avg Cap Rate
N/A

Key Strengths

Does NOT offer IUL
Term and traditional UL only
Visit William Penn Life Insurance Website →

Ameritas Life

Founded: 1887

Lincoln, Nebraska

Financial Strength Ratings

AM Best A
S&P A+
Assets
$20 billion
IUL Experience
3+ years
Products
4
Avg Cap Rate
9.5%

Key Strengths

Offers 4+ IUL products
Growth IUL, FLX IUL, Ethos IUL (partnership)
Instant underwriting (launched Sept 2023 with Ethos)
Visit Ameritas Life Website →

Detailed Feature Comparison

Feature William Penn Life Insurance Ameritas Life
Founded 1848 1887
Headquarters Allentown, Pennsylvania Lincoln, Nebraska
Assets Under Management $746 billion Legal & General consolidated $20 billion
Years in IUL Business 0+ years 3+ years
Number of IUL Products 0 4
Typical Cap Rate Range N/A - N/A 8% - 11%
Participation Rates N/A 115%
Minimum Premium N/A $3,600 annual
Issue Ages N/A 0-85 years
Underwriting Speed N/A Instant to 3 weeks

Ameritas Life IUL Policies

Growth IUL

Cap Rate: 8% to 11%

Floor: 0%

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FLX IUL

Cap Rate: 8% to 11%

Floor: 0%

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Ethos IUL

Cap Rate: 8% to 10%

Floor: 0%

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