Voya Financial vs Ethos Life
Comprehensive side-by-side comparison of indexed universal life insurance companies
Voya Financial
Founded: 1991
New York, NY
Assets
$458 billion+ AUM
IUL Experience
5+ years
Products
5
Avg Cap Rate
9%
Key Strengths
Offers 5 IUL products
NOTE: Individual sales discontinued 2019-2020; primarily group/workplace only
Orange Pass accelerated underwriting
Ethos Life
Founded: 2016
San Francisco, California
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%
Key Strengths
Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
Detailed Feature Comparison
| Feature | Voya Financial | Ethos Life |
|---|---|---|
| Founded | 1991 | 2016 |
| Headquarters | New York, NY | San Francisco, California |
| Assets Under Management | $458 billion+ AUM | Insurance agency (not carrier) |
| Years in IUL Business | 5+ years | 2+ years |
| Number of IUL Products | 5 | 1 |
| Typical Cap Rate Range | 8% - 10% | 8% - 10% |
| Participation Rates | 110% | 110% |
| Minimum Premium | $5,000 annual | $3,600 annual |
| Issue Ages | 0-85 years | 20-65 |
| Underwriting Speed | Orange Pass: 5 business days | Instant (90%+) |