Nationwide Life Insurance Company vs Ethos Life

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

Nationwide Life Insurance Company

Founded: 1929

Columbus, Ohio

Financial Strength Ratings

AM Best A+
Assets
$140 billion
IUL Experience
15+ years
Products
2
Avg Cap Rate
12%

Key Strengths

Nationwide subsidiary
IUL Accumulator II 2020, IUL Protector II 2020
Cap rates 9.5-25%
Participation rates up to 315%
Visit Nationwide Life Insurance Company Website →

Ethos Life

Founded: 2016

San Francisco, California

Financial Strength Ratings

AM Best Not rated directly
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%

Key Strengths

Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
Visit Ethos Life Website →

Detailed Feature Comparison

Feature Nationwide Life Insurance Company Ethos Life
Founded 1929 2016
Headquarters Columbus, Ohio San Francisco, California
Assets Under Management $140 billion Insurance agency (not carrier)
Years in IUL Business 15+ years 2+ years
Number of IUL Products 2 1
Typical Cap Rate Range 9.5% - 25% 8% - 10%
Participation Rates 200% 110%
Minimum Premium $5,000 annual $3,600 annual
Issue Ages 0-85 years 20-65
Underwriting Speed 2-4 weeks Instant (90%+)

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National Life Group

AM Best: A+

$45 billion AUM

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Nationwide

AM Best: A+

$140 billion AUM

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Transamerica Life Insurance Company

AM Best: A+

$223 billion in premiums in force; $29.5 billion AUM AUM

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Mutual of Omaha Insurance Company

AM Best: A+

$42 billion (Fortune 500) AUM

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Northwestern Mutual

AM Best: A++

$655 billion+ AUM

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MassMutual

AM Best: A++

$950 billion+ life protection in force AUM

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Guardian Life

AM Best: A++

$1.6 billion dividend allocation 2025 AUM

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State Farm

AM Best: A++

$200 billion+ AUM

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