Ethos Life vs Pacific Life
Comprehensive side-by-side comparison of indexed universal life insurance companies
Ethos Life
Founded: 2016
San Francisco, California
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%
Key Strengths
Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
Pacific Life
Founded: 1868
Newport Beach, California
Assets
$239 billion
IUL Experience
20+ years
Products
12
Avg Cap Rate
8.50%
Key Strengths
Second largest by market share with 38% YoY growth
Fortune 500 company (#282)
$1.5 trillion life insurance in force
8 consecutive years World's Most Ethical Companies
Innovation leader in IUL space
Detailed Feature Comparison
| Feature | Ethos Life | Pacific Life |
|---|---|---|
| Founded | 2016 | 1868 |
| Headquarters | San Francisco, California | Newport Beach, California |
| Assets Under Management | Insurance agency (not carrier) | $239 billion |
| Years in IUL Business | 2+ years | 20+ years |
| Number of IUL Products | 1 | 12 |
| Typical Cap Rate Range | 8% - 10% | 7.50% - 9.00% |
| Participation Rates | 110% | 125% |
| Minimum Premium | $3,600 annual | $5,000 annual |
| Issue Ages | 20-65 | 0-85 years |
| Underwriting Speed | Instant (90%+) | 2-4 weeks standard, 48 hours accelerated available |
Pacific Life IUL Policies
Pacific Discovery Xcelerator IUL 2
Cap Rate: 7.50% with uncapped 10.00% threshold option
Floor: 0%
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