Ethos Life vs Nationwide Life Insurance Company

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

Ethos Life

Founded: 2016

San Francisco, California

Financial Strength Ratings

AM Best Not rated directly
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%

Key Strengths

Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
Visit Ethos Life Website →

Nationwide Life Insurance Company

Founded: 1929

Columbus, Ohio

Financial Strength Ratings

AM Best A+
Assets
$140 billion
IUL Experience
15+ years
Products
2
Avg Cap Rate
12%

Key Strengths

Nationwide subsidiary
IUL Accumulator II 2020, IUL Protector II 2020
Cap rates 9.5-25%
Participation rates up to 315%
Visit Nationwide Life Insurance Company Website →

Detailed Feature Comparison

Feature Ethos Life Nationwide Life Insurance Company
Founded 2016 1929
Headquarters San Francisco, California Columbus, Ohio
Assets Under Management Insurance agency (not carrier) $140 billion
Years in IUL Business 2+ years 15+ years
Number of IUL Products 1 2
Typical Cap Rate Range 8% - 10% 9.5% - 25%
Participation Rates 110% 200%
Minimum Premium $3,600 annual $5,000 annual
Issue Ages 20-65 0-85 years
Underwriting Speed Instant (90%+) 2-4 weeks

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