COUNTRY Financial vs Thrivent Financial
Comprehensive side-by-side comparison of indexed universal life insurance companies
COUNTRY Financial
Founded: 1925
Bloomington, Illinois
Assets
$12 billion
IUL Experience
5+ years
Products
1
Avg Cap Rate
9%
Key Strengths
Offers IUL products
COUNTRY Financial Indexed Universal Life with 100% participation rate, 0% floor
Forbes #1 life insurance provider ranking (2024)
Thrivent Financial
Founded: 1902
Minneapolis, Minnesota
Assets
$194 billion AUM
IUL Experience
0+ years
Products
0
Avg Cap Rate
N/A
Key Strengths
Does not prominently offer IUL
Focuses on term/whole life; fraternal benefit society
Detailed Feature Comparison
| Feature | COUNTRY Financial | Thrivent Financial |
|---|---|---|
| Founded | 1925 | 1902 |
| Headquarters | Bloomington, Illinois | Minneapolis, Minnesota |
| Assets Under Management | $12 billion | $194 billion AUM |
| Years in IUL Business | 5+ years | 0+ years |
| Number of IUL Products | 1 | 0 |
| Typical Cap Rate Range | 8% - 10% | N/A - N/A |
| Participation Rates | 100% | N/A |
| Minimum Premium | $5,000 annual | N/A |
| Issue Ages | 0-85 years | N/A |
| Underwriting Speed | 2-4 weeks | N/A |
