COUNTRY Financial vs Thrivent Financial

Comprehensive side-by-side comparison of indexed universal life insurance companies

Updated 2025
Independent Analysis
Professional Ratings

COUNTRY Financial

Founded: 1925

Bloomington, Illinois

Financial Strength Ratings

AM Best A+
Assets
$12 billion
IUL Experience
5+ years
Products
1
Avg Cap Rate
9%

Key Strengths

Offers IUL products
COUNTRY Financial Indexed Universal Life with 100% participation rate, 0% floor
Forbes #1 life insurance provider ranking (2024)
Visit COUNTRY Financial Website →

Thrivent Financial

Founded: 1902

Minneapolis, Minnesota

Financial Strength Ratings

AM Best A++
S&P AA+
Moody's Aa1
Assets
$194 billion AUM
IUL Experience
0+ years
Products
0
Avg Cap Rate
N/A

Key Strengths

Does not prominently offer IUL
Focuses on term/whole life; fraternal benefit society
Visit Thrivent Financial Website →

Detailed Feature Comparison

Feature COUNTRY Financial Thrivent Financial
Founded 1925 1902
Headquarters Bloomington, Illinois Minneapolis, Minnesota
Assets Under Management $12 billion $194 billion AUM
Years in IUL Business 5+ years 0+ years
Number of IUL Products 1 0
Typical Cap Rate Range 8% - 10% N/A - N/A
Participation Rates 100% N/A
Minimum Premium $5,000 annual N/A
Issue Ages 0-85 years N/A
Underwriting Speed 2-4 weeks N/A

COUNTRY Financial IUL Policies

COUNTRY Financial Indexed Universal Life

Cap Rate: 8% to 10%

Floor: 0%

Compare this policy →

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