COUNTRY Financial vs Ohio National Financial Services
Comprehensive side-by-side comparison of indexed universal life insurance companies
COUNTRY Financial
Founded: 1925
Bloomington, Illinois
Assets
$12 billion
IUL Experience
5+ years
Products
1
Avg Cap Rate
9%
Key Strengths
Offers IUL products
COUNTRY Financial Indexed Universal Life with 100% participation rate, 0% floor
Forbes #1 life insurance provider ranking (2024)
Ohio National Financial Services
Founded: 1909
Cincinnati, Ohio
Assets
$40.8 billion
IUL Experience
10+ years
Products
2
Avg Cap Rate
9%
Key Strengths
115+ year history
Mutual company structure
Comdex 74
Strong cash accumulation in Virtus IUL II
Note: Rating downgrades 2019-2020; exited annuity market
Detailed Feature Comparison
| Feature | COUNTRY Financial | Ohio National Financial Services |
|---|---|---|
| Founded | 1925 | 1909 |
| Headquarters | Bloomington, Illinois | Cincinnati, Ohio |
| Assets Under Management | $12 billion | $40.8 billion |
| Years in IUL Business | 5+ years | 10+ years |
| Number of IUL Products | 1 | 2 |
| Typical Cap Rate Range | 8% - 10% | 8% - 10% |
| Participation Rates | 100% | 110% |
| Minimum Premium | $5,000 annual | $5,000 annual |
| Issue Ages | 0-85 years | 0-85 years |
| Underwriting Speed | 2-4 weeks | 3-4 weeks standard |