Columbus Life vs Ethos Life
Comprehensive side-by-side comparison of indexed universal life insurance companies
Columbus Life
Founded: 1906
Cincinnati, Ohio
Assets
$45 billion group assets (Western & Southern)
IUL Experience
10+ years
Products
3
Avg Cap Rate
9%
Key Strengths
Offers 3+ IUL products
Indexed Explorer Plus, Indexed Explorer Now (rapid issue), Expedition SIUL (survivorship)
Ethos Life
Founded: 2016
San Francisco, California
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%
Key Strengths
Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
Detailed Feature Comparison
| Feature | Columbus Life | Ethos Life |
|---|---|---|
| Founded | 1906 | 2016 |
| Headquarters | Cincinnati, Ohio | San Francisco, California |
| Assets Under Management | $45 billion group assets (Western & Southern) | Insurance agency (not carrier) |
| Years in IUL Business | 10+ years | 2+ years |
| Number of IUL Products | 3 | 1 |
| Typical Cap Rate Range | 8% - 10% | 8% - 10% |
| Participation Rates | 110% | 110% |
| Minimum Premium | $5,000 annual | $3,600 annual |
| Issue Ages | 0-85 years | 20-65 |
| Underwriting Speed | 2-4 weeks standard, rapid issue available | Instant (90%+) |