Ameritas Life vs Pruco Life Insurance Company of New Jersey
Comprehensive side-by-side comparison of indexed universal life insurance companies
Ameritas Life
Founded: 1887
Lincoln, Nebraska
Assets
$20 billion
IUL Experience
3+ years
Products
4
Avg Cap Rate
9.5%
Key Strengths
Offers 4+ IUL products
Growth IUL, FLX IUL, Ethos IUL (partnership)
Instant underwriting (launched Sept 2023 with Ethos)
Pruco Life Insurance Company of New Jersey
Founded: 1982
Newark, New Jersey
Assets
$1.5 trillion Prudential consolidated
IUL Experience
10+ years
Products
1
Avg Cap Rate
10%
Key Strengths
Prudential subsidiary for NJ/NY
Prudential Momentum IUL (2024): 10.5-11% caps on S&P 500
Nasdaq-100 uncapped with 65% participation
Detailed Feature Comparison
| Feature | Ameritas Life | Pruco Life Insurance Company of New Jersey |
|---|---|---|
| Founded | 1887 | 1982 |
| Headquarters | Lincoln, Nebraska | Newark, New Jersey |
| Assets Under Management | $20 billion | $1.5 trillion Prudential consolidated |
| Years in IUL Business | 3+ years | 10+ years |
| Number of IUL Products | 4 | 1 |
| Typical Cap Rate Range | 8% - 11% | 8% - 11% |
| Participation Rates | 115% | 100% |
| Minimum Premium | $3,600 annual | $5,000 annual |
| Issue Ages | 0-85 years | 0-85 years |
| Underwriting Speed | Instant to 3 weeks | 2-4 weeks |