Ethos Life vs Ohio National Financial Services
Comprehensive side-by-side comparison of indexed universal life insurance companies
Ethos Life
Founded: 2016
San Francisco, California
Assets
Insurance agency (not carrier)
IUL Experience
2+ years
Products
1
Avg Cap Rate
9%
Key Strengths
Partners with Ameritas for Ethos IUL
90%+ instant decisions
Entirely digital platform
Ohio National Financial Services
Founded: 1909
Cincinnati, Ohio
Assets
$40.8 billion
IUL Experience
10+ years
Products
2
Avg Cap Rate
9%
Key Strengths
115+ year history
Mutual company structure
Comdex 74
Strong cash accumulation in Virtus IUL II
Note: Rating downgrades 2019-2020; exited annuity market
Detailed Feature Comparison
| Feature | Ethos Life | Ohio National Financial Services |
|---|---|---|
| Founded | 2016 | 1909 |
| Headquarters | San Francisco, California | Cincinnati, Ohio |
| Assets Under Management | Insurance agency (not carrier) | $40.8 billion |
| Years in IUL Business | 2+ years | 10+ years |
| Number of IUL Products | 1 | 2 |
| Typical Cap Rate Range | 8% - 10% | 8% - 10% |
| Participation Rates | 110% | 110% |
| Minimum Premium | $3,600 annual | $5,000 annual |
| Issue Ages | 20-65 | 0-85 years |
| Underwriting Speed | Instant (90%+) | 3-4 weeks standard |